Rethinking Business Agility: Why Many Organizations Still Prioritize Process Over People

In today's hyper-connected, experience-driven economy, customer expectations are evolving faster than ever . Yet, many organizations continue to operate with rigid, internal-facing processes that prioritize convenience for staff and systems — not the customer. This disconnect is not just inefficient; it’s costly. A recent PwC report found that 73% of consumers say customer experience is a key factor in their purchasing decisions — yet only 49% of U.S. consumers say companies provide a good customer experience today. Why? Often, it's because organizations are structured around legacy systems and static processes that resist change. This is where the concept of business agility becomes critical — and not just for tech companies or product teams. ❗ The Misconception: Agility is Only for Tech Many business leaders still equate "agile" with IT or software development. While that’s where it originated, agility in its true form is a business-wide capabilit...